PENGARUH PERCEIVED USEFULNESS DAN TRUST TERHADAP KEPUASAN KONSUMEN PADA E- COMMERCE SHOPEE
The purpose of this study is to analyze and explain the effect of perceived usefulness and trust on consumer satisfaction of Shopee e-commerce. This research conducted in Indonesia that targeted Shopee consumers. Data were collected from the survey by distributing questionnaires to the research resp...
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Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2020-03-31.
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| LEADER | 02021 am a22002413u 4500 | ||
|---|---|---|---|
| 001 | BISMA_article_view_13550_7998 | ||
| 042 | |a dc | ||
| 100 | 1 | 0 | |a Latifah, Nunuk |e author |
| 245 | 0 | 0 | |a PENGARUH PERCEIVED USEFULNESS DAN TRUST TERHADAP KEPUASAN KONSUMEN PADA E- COMMERCE SHOPEE |
| 260 | |b Jurusan Manajemen Fakultas Ekonomi dan Bisnis, |c 2020-03-31. | ||
| 500 | |a https://jurnal.unej.ac.id/index.php/BISMA/article/view/13550 | ||
| 520 | |a The purpose of this study is to analyze and explain the effect of perceived usefulness and trust on consumer satisfaction of Shopee e-commerce. This research conducted in Indonesia that targeted Shopee consumers. Data were collected from the survey by distributing questionnaires to the research respondents. The sample consisted of 86 people selected by a random sampling technique. Data were analyzed using multiple linear regression. Results showed that perceived usefulness and trust have a positive and significant effect on consumer satisfaction. The results of this study also proved that Shopee users assess that the perceived usefulness of the e-commerce applications could facilitate convenience during the online transaction. Meanwhile, trust, in the form of guaranteed transactions and recommendations and ratings from consumers, is a form of support and services provided by Shopee to build consumer trust in Indonesia. Keywords: customer satisfaction, e- commerce, perceived usefulness, Shopee, trust | ||
| 540 | |a Copyright (c) 2020 BISMA: Jurnal Bisnis dan Manajemen | ||
| 546 | |a eng | ||
| 655 | 7 | |a info:eu-repo/semantics/article |2 local | |
| 655 | 7 | |a info:eu-repo/semantics/publishedVersion |2 local | |
| 700 | 1 | 0 | |a Normawati, Rani Arifah |e author |
| 700 | 1 | 0 | |a Widayani, Anna |e author |
| 786 | 0 | |n 1978-3108 | |
| 786 | 0 | |n 2623-0879 | |
| 786 | 0 | |n BISMA: Jurnal Bisnis dan Manajemen; Vol 14 No 1 (2020); 82-91 | |
| 787 | 0 | |n https://jurnal.unej.ac.id/index.php/BISMA/article/view/13550/7998 | |
| 856 | 4 | 1 | |u https://jurnal.unej.ac.id/index.php/BISMA/article/view/13550/7998 |z Get Fulltext |