PENGARUH PERCEIVED USEFULNESS DAN TRUST TERHADAP KEPUASAN KONSUMEN PADA E- COMMERCE SHOPEE

The purpose of this study is to analyze and explain the effect of perceived usefulness and trust on consumer satisfaction of Shopee e-commerce. This research conducted in Indonesia that targeted Shopee consumers. Data were collected from the survey by distributing questionnaires to the research resp...

Full description

Saved in:
Bibliographic Details
Main Authors: Latifah, Nunuk (Author), Normawati, Rani Arifah (Author), Widayani, Anna (Author)
Format: EJournal Article
Published: Jurusan Manajemen Fakultas Ekonomi dan Bisnis, 2020-03-31.
Subjects:
Online Access:Get Fulltext
Tags: Add Tag
No Tags, Be the first to tag this record!
LEADER 02021 am a22002413u 4500
001 BISMA_article_view_13550_7998
042 |a dc 
100 1 0 |a Latifah, Nunuk  |e author 
245 0 0 |a  PENGARUH PERCEIVED USEFULNESS DAN TRUST TERHADAP KEPUASAN KONSUMEN PADA E- COMMERCE SHOPEE 
260 |b Jurusan Manajemen Fakultas Ekonomi dan Bisnis,   |c 2020-03-31. 
500 |a https://jurnal.unej.ac.id/index.php/BISMA/article/view/13550 
520 |a The purpose of this study is to analyze and explain the effect of perceived usefulness and trust on consumer satisfaction of Shopee e-commerce. This research conducted in Indonesia that targeted Shopee consumers. Data were collected from the survey by distributing questionnaires to the research respondents. The sample consisted of 86 people selected by a random sampling technique. Data were analyzed using multiple linear regression. Results showed that perceived usefulness and trust have a positive and significant effect on consumer satisfaction. The results of this study also proved that Shopee users assess that the perceived usefulness of the e-commerce applications could facilitate convenience during the online transaction. Meanwhile, trust, in the form of guaranteed transactions and recommendations and ratings from consumers, is a form of support and services provided by Shopee to build consumer trust in Indonesia. Keywords: customer satisfaction, e- commerce, perceived usefulness, Shopee, trust 
540 |a Copyright (c) 2020 BISMA: Jurnal Bisnis dan Manajemen 
546 |a eng 
655 7 |a info:eu-repo/semantics/article  |2 local 
655 7 |a info:eu-repo/semantics/publishedVersion  |2 local 
700 1 0 |a Normawati, Rani Arifah  |e author 
700 1 0 |a Widayani, Anna  |e author 
786 0 |n 1978-3108 
786 0 |n 2623-0879 
786 0 |n BISMA: Jurnal Bisnis dan Manajemen; Vol 14 No 1 (2020); 82-91 
787 0 |n https://jurnal.unej.ac.id/index.php/BISMA/article/view/13550/7998 
856 4 1 |u https://jurnal.unej.ac.id/index.php/BISMA/article/view/13550/7998  |z Get Fulltext