PENGARUH PERCEIVED USEFULNESS DAN TRUST TERHADAP KEPUASAN KONSUMEN PADA E- COMMERCE SHOPEE

The purpose of this study is to analyze and explain the effect of perceived usefulness and trust on consumer satisfaction of Shopee e-commerce. This research conducted in Indonesia that targeted Shopee consumers. Data were collected from the survey by distributing questionnaires to the research resp...

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Hlavní autoři: Latifah, Nunuk (Autor), Normawati, Rani Arifah (Autor), Widayani, Anna (Autor)
Médium: EJournal Article
Vydáno: Jurusan Manajemen Fakultas Ekonomi dan Bisnis, 2020-03-31.
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