ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI WISATAWAN MELAKUKAN MEDICAL TOURISM DI MALAYSIA

This study aims to analyze the factors that influence tourists to travel for medical tourism in Malaysia. The four main factors used were destination competitiveness, service quality, tourist attitudes, and costs, with 6 additional factors as supporting factors. This study used a quantitative approa...

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Main Authors: Santoso, Indah Cahyani (Author), Andajani, Erna (Author), Megawati, Veny (Author)
Format: EJournal Article
Izdano: Jurusan Manajemen Fakultas Ekonomi dan Bisnis, 2020-07-31.
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