PENGELOLAAN KEUANGAN, STRATEGI PEMASARAN, DAN JIWA KEWIRAUSAHAAN UNTUK MENCAPAI KEUNGGULAN BERSAING
This study aims to analyze the effect of financial management and marketing strategies on competitive advantage and to analyze the moderation effect of entrepreneurial spirit on the effect of marketing strategies and financial management on competitive advantage. The sample consisted of 76 MSMEs in...
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| Main Authors: | , , |
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| Formato: | EJournal Article |
| Publicado em: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2020-07-31.
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| Acesso em linha: | Get Fulltext |
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| Área/Cota: |
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| Cód. Barras: 1 | Disponível |