ANALISIS KEPUASAN KONSUMEN TERHADAP PRODUK SAMBAL KEMASAN UNTUK FORMULASI PERBAIKAN STRATEGI PRODUK
Consumers have a high level of satisfaction with the quality of taste, flavour variants, packaging quality, price, and service quality of Sambel Gendang, while consumers have a low level of satisfaction with the level of spiciness of the product. This study aims to investigate the level of consumer...
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| Principais autores: | , , , |
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| Formato: | EJournal Article |
| Publicado em: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2021-03-31.
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| Assuntos: | |
| Acesso em linha: | Get Fulltext |
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| Área/Cota: |
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| Cópia 1 | Disponível |