PERBANDINGAN PENGARUH PROMOTION MIX TERHADAP KEPUTUSAN PENGGUNAAN DIGITAL WALLET PADA E-MARKETPLACE TOKOPEDIA DAN SHOPEE

This research was conducted to find effective strategies that influence decisions on using digital wallets on e-marketplaces. In this case, the authors compare the influence of the promotion mix factor carried out by the Tokopedia and Shopee marketplaces to see which promotional strategies are effec...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Putra, I Gede Wisnu Satria Chandra (Autor), Noverin, Devina Tasya (Autor), Wijaya, Rachel Wulan Nirmalasari (Autor)
Formato:	EJournal Article
Publicado:	Jurusan Manajemen Fakultas Ekonomi dan Bisnis, 2022-03-31.
Materias:	info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion
Acceso en línea:	Get Fulltext
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Internet

Get Fulltext

3rd Floor Main Library

Detalle de Existencias desde 3rd Floor Main Library
Número de Clasificación:	A1234.567
Copia 1	Disponible

PERBANDINGAN PENGARUH PROMOTION MIX TERHADAP KEPUTUSAN PENGGUNAAN DIGITAL WALLET PADA E-MARKETPLACE TOKOPEDIA DAN SHOPEE

Internet

3rd Floor Main Library

Ejemplares similares