PERBANDINGAN PENGARUH PROMOTION MIX TERHADAP KEPUTUSAN PENGGUNAAN DIGITAL WALLET PADA E-MARKETPLACE TOKOPEDIA DAN SHOPEE
This research was conducted to find effective strategies that influence decisions on using digital wallets on e-marketplaces. In this case, the authors compare the influence of the promotion mix factor carried out by the Tokopedia and Shopee marketplaces to see which promotional strategies are effec...
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| Main Authors: | , , |
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| Formato: | EJournal Article |
| Publicado em: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2022-03-31.
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| Acesso em linha: | Get Fulltext |
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| Cód. Barras: 1 | Disponível |