PERAN BRAND PREFERENCES DAN PRODUCT ATTRIBUTES, DALAM IMPLEMENTASI GREEN MARKETING, TERHADAP VOLUME PENJUALAN LOW COST GREEN CAR
This study aims to identify and explain the effect of brand preferences and product attributes that implement green marketing simultaneously and partially on the sales volume of Low-Cost Green Car (LGCC). The research population was the Brio Satya car buyers at the PT. Imperial Putra Perdana, Bandun...
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| フォーマット: | EJournal Article |
| 出版事項: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2022-08-04.
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| 主題: | |
| オンライン･アクセス: | Get Fulltext |
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