PERAN BRAND PREFERENCES DAN PRODUCT ATTRIBUTES, DALAM IMPLEMENTASI GREEN MARKETING, TERHADAP VOLUME PENJUALAN LOW COST GREEN CAR
This study aims to identify and explain the effect of brand preferences and product attributes that implement green marketing simultaneously and partially on the sales volume of Low-Cost Green Car (LGCC). The research population was the Brio Satya car buyers at the PT. Imperial Putra Perdana, Bandun...
Сохранить в:
| Главный автор: | |
|---|---|
| Формат: | EJournal Article |
| Опубликовано: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2022-08-04.
|
| Предметы: | |
| Online-ссылка: | Get Fulltext |
| Метки: |
Добавить метку
Нет меток, Требуется 1-ая метка записи!
|
Internet
Get Fulltext3rd Floor Main Library
| Шифр: |
A1234.567 |
|---|---|
| Копировать 1 | Доступно |