PENGARUH PENGETAHUAN PRODUK, NILAI, DAN KUALITAS YANG DIPERSEPSIKAN TERHADAP KEPUASAN PELANGGAN MOBIL TOYOTA

This study indicated to examine effect product knowledge,percieved value, and percieved quality for customer satisfaction. Sample in thisstudy are the owner the Toyota number of sample count up 100 owner,technique conception of sample using. Accidental sampling. Data analyze todispose of multiple re...

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Bibliografski detalji
Glavni autori: Kussujaniatun, Sri (Autor), -, Wisnalmawati (Autor)
Format: EJournal Article
Izdano: Jurusan Manajemen Fakultas Ekonomi dan Bisnis, 2011-04-01.
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