EKUITAS MEREK PRODUK MINUMAN SERBUK BUAH INSTAN
This research seeks to identify consumer's response toward brand equity instan soft drink fruit-powder Nutrisari and Marimas. This is a descriptive research based on primary data collected from respondent throughout questionaire. To test validity and reliability this study uses Pearson product...
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Main Authors: | Suryaningsih, Ika Barokah (Author), Prayogo, Hary (Author) |
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Format: | EJournal Article |
Published: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2011-04-01.
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Subjects: | |
Online Access: | Get Fulltext |
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