PENGARUH AUGMENTED PRODUCT TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN DALAM MEMBELI MOTOR YAMAHA MIO DI DEALER KENCONG JAYA MOTOR

PENGARUH AUGMENTED PRODUCT TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN DALAM MEMBELI MOTOR YAMAHA MIO DI DEALER KENCONG JAYA MOTOR

This study examines the influence of augmented products at the time of purchase and after the purchase on purchase decision, customer satisfaction, and customer loyalty. This research used path analysis method. Results of this study showed that augmented products at the time of purchase and after th...

Celý popis

Uloženo v:
Podrobná bibliografie
Hlavní autor: Robustin, Tri Palupi (Autor)
Médium: EJournal Article
Vydáno: Jurusan Manajemen Fakultas Ekonomi dan Bisnis, 2015-01-12.
Témata:
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
On-line přístup:Get Fulltext
Tagy: Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!

Podobné jednotky

Podobné jednotky