PENGARUH AUGMENTED PRODUCT TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN DALAM MEMBELI MOTOR YAMAHA MIO DI DEALER KENCONG JAYA MOTOR
This study examines the influence of augmented products at the time of purchase and after the purchase on purchase decision, customer satisfaction, and customer loyalty. This research used path analysis method. Results of this study showed that augmented products at the time of purchase and after th...
Wedi'i Gadw mewn:
| Prif Awdur: | |
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| Fformat: | EJournal Article |
| Cyhoeddwyd: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2015-01-12.
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| Pynciau: | |
| Mynediad Ar-lein: | Get Fulltext |
| Tagiau: |
Ychwanegu Tag
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Rhyngrwyd
Get Fulltext3rd Floor Main Library
| Rhif Galw: |
A1234.567 |
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| Copi 1 | Ar gael |