PENGARUH AUGMENTED PRODUCT TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN DALAM MEMBELI MOTOR YAMAHA MIO DI DEALER KENCONG JAYA MOTOR

PENGARUH AUGMENTED PRODUCT TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN DALAM MEMBELI MOTOR YAMAHA MIO DI DEALER KENCONG JAYA MOTOR

This study examines the influence of augmented products at the time of purchase and after the purchase on purchase decision, customer satisfaction, and customer loyalty. This research used path analysis method. Results of this study showed that augmented products at the time of purchase and after th...

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Yazar: Robustin, Tri Palupi (Yazar)
Materyal Türü: EJournal Article
Baskı/Yayın Bilgisi: Jurusan Manajemen Fakultas Ekonomi dan Bisnis, 2015-01-12.
Konular:
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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