ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN, KEPUASAN, DAN LOYALITAS KONSUMEN DALAM PEMBELIAN ROTI CERIA DI JEMBER
Abstract: Roti Ceria is sweet bakery products sold in Jember. In developing the business, the company will expand the sales area in each sub district. The company chooses the low end segment, which is considered to be at low cost, and determines product positioning only in the sweet bread market. Ma...
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| Formato: | EJournal Article |
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Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2015-01-12.
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