PENGARUH STRATEGIC EXPERIENTIAL MODULES (SEM's) DAN EMOTIONAL BRANDING TERHADAP BRAND LOYALTY CITRA HAND & BODY LOTION PADA MAHASISWI FAKULTAS EKONOMI UNIVERSITAS JEMBER
Abstract: The purpose of this study is to analyze the effect of sense, feel, think, act, relate, that is usually called as Strategic Experiential Modules (SEM's), and emotional branding on brand loyalty Citra Hand & Body Lotion. The sample consists of 70 students of the Faculty of Economics...
Uloženo v:
| Hlavní autor: | |
|---|---|
| Médium: | EJournal Article |
| Vydáno: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2015-07-01.
|
| Témata: | |
| On-line přístup: | Get Fulltext |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
|
Internet
Get Fulltext3rd Floor Main Library
| Signatura: |
A1234.567 |
|---|---|
| Jednotka 1 | Dostupné |