PENGARUH STRATEGIC EXPERIENTIAL MODULES (SEM's) DAN EMOTIONAL BRANDING TERHADAP BRAND LOYALTY CITRA HAND & BODY LOTION PADA MAHASISWI FAKULTAS EKONOMI UNIVERSITAS JEMBER
Abstract: The purpose of this study is to analyze the effect of sense, feel, think, act, relate, that is usually called as Strategic Experiential Modules (SEM's), and emotional branding on brand loyalty Citra Hand & Body Lotion. The sample consists of 70 students of the Faculty of Economics...
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Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2015-07-01.
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