PENGARUH STRATEGIC EXPERIENTIAL MODULES (SEM's) DAN EMOTIONAL BRANDING TERHADAP BRAND LOYALTY CITRA HAND & BODY LOTION PADA MAHASISWI FAKULTAS EKONOMI UNIVERSITAS JEMBER
Abstract: The purpose of this study is to analyze the effect of sense, feel, think, act, relate, that is usually called as Strategic Experiential Modules (SEM's), and emotional branding on brand loyalty Citra Hand & Body Lotion. The sample consists of 70 students of the Faculty of Economics...
Збережено в:
| Автор: | |
|---|---|
| Формат: | EJournal Article |
| Опубліковано: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2015-07-01.
|
| Предмети: | |
| Онлайн доступ: | Get Fulltext |
| Теги: |
Додати тег
Немає тегів, Будьте першим, хто поставить тег для цього запису!
|
Інтернет
Get Fulltext3rd Floor Main Library
| Шифр: |
A1234.567 |
|---|---|
| Примірник 1 | Доступно |