PENGARUH CITY BRANDING TERHADAP CITY IMAGE, CUSTOMER SATISFACTION, DAN CUSTOMER LOYALTY DI KOTA AMBON
Abstract:The purpose ofthis study was to examine the effect of city branding on city image, customer satisfaction, and customer loyalty in Ambon City. The population was the domestic and foreign tourists who visited tourism spots in Ambon. Sampling method used was purposive sampling with a sample si...
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| 主要な著者: | , , |
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| フォーマット: | EJournal Article |
| 出版事項: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2015-07-01.
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| オンライン･アクセス: | Get Fulltext |
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