ANALISIS PENGARUH KOMUNITAS ATAU NON KOMUNITAS MUSIK SERTA KESADARAN MEREK TERHADAP MINAT MEMBELI MERCHANDISE LUMAJANG ROCK COMMUNITY

Abstract:The purpose of this research is to test and to analyze the impact of music community or non-community and brand awareness on the purchase intention of merchandise of Lumajang rock community. The population was both members and non-members of music community in Lumajang. The samplesof the re...

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Príomhchruthaitheoir: Cahyono, Yofin Agung (Údar)
Formáid: EJournal Article
Foilsithe / Cruthaithe: Jurusan Manajemen Fakultas Ekonomi dan Bisnis, 2016-01-11.
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