ANALISIS PENGARUH KOMUNITAS ATAU NON KOMUNITAS MUSIK SERTA KESADARAN MEREK TERHADAP MINAT MEMBELI MERCHANDISE LUMAJANG ROCK COMMUNITY
Abstract:The purpose of this research is to test and to analyze the impact of music community or non-community and brand awareness on the purchase intention of merchandise of Lumajang rock community. The population was both members and non-members of music community in Lumajang. The samplesof the re...
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| Materialtyp: | EJournal Article |
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Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2016-01-11.
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