PENGARUH PERSEPSI KUALITAS SIARAN DAN FORMAT SIARAN SERTA KUALITAS PENYIAR TERHADAP KEPUASAN DAN LOYALITAS PENDENGAR PADA RADIO KISS FM JEMBER
Abstract : This study aims to determine and analyze the significant influence the perceived quality of the broadcast, the broadcast format, and the quality of the broadcaster to the satisfaction and loyalty of listeners on Radio KISS FM Jember. This research is explanatory research and using survey...
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Natura: | EJournal Article |
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Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2016-09-05.
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