PENGARUH NEGARA ASAL TERHADAP NIAT PEMBELIAN MELALUI CITRA MEREK OLEH KONSUMEN SEPATU DI KOTA BANDUNG
Today's consumers are very critical in making choices for the shoes products by considering the intrinsic and extrinsic factors of the products which one of them is the country of origin of the product brand. The purpose of this study is to analyze the influence of country of origin on the purc...
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| Principais autores: | , , |
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| Formato: | EJournal Article |
| Publicado em: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2018-06-30.
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| Assuntos: | |
| Acesso em linha: | Get Fulltext |
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