PENGARUH PENGGUNAAN ENDORSER SELEBRITI NASIONAL DAN ENDORSER SELEBRITI GLOBAL DALAM IKLAN PADA SIKAP KONSUMEN
Abstract: This study examines the differential effect of using national celebrityendorser versus global celebrity endorser in an advertisement on consumerattitude. The experimental research design was conducted on a total of 100participants. Fictitious print advertisements featuring national celebri...
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| Format: | EJournal Article |
| Published: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2018-09-17.
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| Subjects: | |
| Online Access: | Get Fulltext |
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