PENGARUH PENGGUNAAN ENDORSER SELEBRITI NASIONAL DAN ENDORSER SELEBRITI GLOBAL DALAM IKLAN PADA SIKAP KONSUMEN
Abstract: This study examines the differential effect of using national celebrityendorser versus global celebrity endorser in an advertisement on consumerattitude. The experimental research design was conducted on a total of 100participants. Fictitious print advertisements featuring national celebri...
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| Hoofdauteur: | |
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| Formaat: | EJournal Article |
| Gepubliceerd in: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2018-09-17.
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| Onderwerpen: | |
| Online toegang: | Get Fulltext |
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| Plaatsingsnummer: |
A1234.567 |
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| Kopie 1 | Beschikbaar |