PENGARUH PENGGUNAAN ENDORSER SELEBRITI NASIONAL DAN ENDORSER SELEBRITI GLOBAL DALAM IKLAN PADA SIKAP KONSUMEN
Abstract: This study examines the differential effect of using national celebrityendorser versus global celebrity endorser in an advertisement on consumerattitude. The experimental research design was conducted on a total of 100participants. Fictitious print advertisements featuring national celebri...
Shranjeno v:
Glavni avtor: | |
---|---|
Format: | EJournal Article |
Izdano: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2018-09-17.
|
Teme: | |
Online dostop: | Get Fulltext |
Oznake: |
Označite
Brez oznak, prvi označite!
|
Internet
Get Fulltext3rd Floor Main Library
Signatura: |
A1234.567 |
---|---|
Kopija 1 | Prosto |