Analisis Pengaruh Kualitas Pelayanan, Harga, dan Brand Image Terhadap Kepuasan Konsumen Restoran Pizza Hut Cabang Jember

This study aims to knowing the influence of service quality, price, and brand image. This study is explanatory research. Population is all Pizza Hut customer Jember branch. The sampling method for this study was doing with nonprobability sampling with purposive sampling technique and it got 120 resp...

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Main Authors: Kurniawati, Tyas (Author), Irawan, Bambang (Author), Prasodjo, Adi (Author)
Format: EJournal Article
Published: UPT Penerbitan Universitas Jember, 2019-05-29.
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