Apakah Career Website Employer, Social Media and Employer Branding Mempengaruhi Daya Tarik dan Keinginan Melamar pada Industri Perbankan?

 Along with the growth of internet users and active social media users in Indonesia, HR practitioners recommend using these media in the recruitment process. This study aims to examine how career website, employer branding, and social media in companies as employers affect organizational attractiven...

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Main Authors: Kurniawan, Dediek Tri (Author), Prameka, Adelia Shabrina (Author)
Format: EJournal Article
Published: UPT Penerbitan Universitas Jember, 2022-03-29.
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LEADER 02165 am a22002413u 4500
001 EBAUJ_article_view_30463_10902
042 |a dc 
100 1 0 |a Kurniawan, Dediek Tri  |e author 
700 1 0 |a Prameka, Adelia Shabrina  |e author 
245 0 0 |a  Apakah Career Website Employer, Social Media and Employer Branding Mempengaruhi Daya Tarik dan Keinginan Melamar pada Industri Perbankan? 
260 |b UPT Penerbitan Universitas Jember,   |c 2022-03-29. 
500 |a https://jurnal.unej.ac.id/index.php/e-JEBAUJ/article/view/30463 
520 |a  Along with the growth of internet users and active social media users in Indonesia, HR practitioners recommend using these media in the recruitment process. This study aims to examine how career website, employer branding, and social media in companies as employers affect organizational attractiveness and intention to apply in banking companies. The data analysis method used in this research is the Structural Equation Model (SEM) which is processed using LISREL software. The respondents of this study were students from the State University of Malang as many as 231 students. The findings of this study confirm the relationship of employer branding to the attractiveness of organizations in the banking industry. Social media also has a positive effect on the attractiveness of the organization and the desire of students to apply to the banking industry. The role of using a career website is important in increasing the attractiveness of the organization even though it does not create a desire to apply to the banking industry. 
540 |a Copyright (c) 2022 e-Journal Ekonomi Bisnis dan Akuntansi 
540 |a https://creativecommons.org/licenses/by-sa/4.0/ 
546 |a eng 
655 7 |a info:eu-repo/semantics/article  |2 local 
655 7 |a info:eu-repo/semantics/publishedVersion  |2 local 
786 0 |n e-Journal Ekonomi Bisnis dan Akuntansi; Vol 9 No 1 (2022): e-JEBA Volume 9 Number 1 Year 2022; 1-6 
786 0 |n 2685-3523 
786 0 |n 2355-4665 
787 0 |n https://jurnal.unej.ac.id/index.php/e-JEBAUJ/article/view/30463/10902 
856 4 1 |u https://jurnal.unej.ac.id/index.php/e-JEBAUJ/article/view/30463/10902  |z Get Fulltext