Pengaruh Customer Relationship Marketing Terhadap Customer Loyalty Melalui Customer Value Pada Bank Jatim Di Jember

This research is aimed to analyse the influence of customer relationship marketing and customer value to customer loyalty in Bank Jatim Jember. This reserach using explanatory research aproach, the population are those customers who of bank jatim jember with obtained 110 respondents as sample using...

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Main Authors: Yulisetiarini, Diah (Author), Riadi, Rizal Syahrial (Author), Wulandari, Gusti Ayu (Author)
Format: EJournal Article
Published: UPT Penerbitan Universitas Jember, 2017-11-14.
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