Marketing Mix Implementation in Small Medium Enterprises: A Study of Galeristorey Online Business
The purpose of this paper is to evaluate the implementation of marketing mix in online business company, whether the online business adopt solely the traditional marketing mix model or the internet factors is also included, since the business platform itself in on social media. Descriptive research...
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| Format: | EJournal Article |
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Faculty of Economic and Business,
2017-03-14.
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