The Role of Millenial Liberica Coffee Farmers on Sustainability Community in West Tanjung Jabung

This article is result of action research about the Millennial Farmer and Non-state Actor in the Development of Liberica Coffee in West Tanjung Jabung Regency in Jambi Province. The research is aimed at revealing the role of younger generation farmers and the support of non-state actors in developin...

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Main Authors: Subagyo, Banu (Author), Amirudin, Amirudin (Author), Lasno, Lasno (Author), Yuda Ramdhani, Muhammad (Author), Iman Mahditama, Mohammad (Author), Paskalian Widiyani, Stefani (Author)
Format: EJournal Article
Published: Prodi Antropologi Fakultas Ilmu Budaya Universitas Diponegoro, 2021-06-10.
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001 Endogami_UNDIP_40838_19916
042 |a dc 
100 1 0 |a Subagyo, Banu  |e author 
100 1 0 |e contributor 
700 1 0 |a Amirudin, Amirudin  |e author 
700 1 0 |a Lasno, Lasno  |e author 
700 1 0 |a Yuda Ramdhani, Muhammad  |e author 
700 1 0 |a Iman Mahditama, Mohammad  |e author 
700 1 0 |a Paskalian Widiyani, Stefani  |e author 
245 0 0 |a The Role of Millenial Liberica Coffee Farmers on Sustainability Community in West Tanjung Jabung 
260 |b Prodi Antropologi Fakultas Ilmu Budaya Universitas Diponegoro,   |c 2021-06-10. 
500 |a https://ejournal.undip.ac.id/index.php/endogami/article/view/40838 
520 |a This article is result of action research about the Millennial Farmer and Non-state Actor in the Development of Liberica Coffee in West Tanjung Jabung Regency in Jambi Province. The research is aimed at revealing the role of younger generation farmers and the support of non-state actors in developing a coffee industry amid the decreasing number of coffee farmers in the area, where only 8 percent of them are millennials. The data collection was conducted from May to July 2021. The research uses Bourdieu theory (1993,1998) about farmer's practice based on certain motivations and the involvement of other actors. Based on the theory and direct observation, the study reveals that coffee has become a part of millennial's lifestyle. The growing trend on coffee consumption provides a moment for coffee farmers to improve their products. Sungai Terap Village, Betara District, consists of peatland area and used to be main liberica coffee producer. However, liberica coffee has become less favorite commodities compared to palm oil, coconut and betel nut. As the coffee has been back on trend, millennial farmer Muhammad Firdaus is committed to develop the coffee business. Supported by PetroChina International Jabung Ltd., an upstream oil and gas company, Firdaus vows to increase the economic potential behind coffee business in his hometown. 
540 |a Copyright (c) 2021 Endogami: Jurnal Ilmiah Kajian Antropologi 
540 |a http://creativecommons.org/licenses/by-nc-sa/4.0 
546 |a eng 
690
690 |a Millennial farmers, liberica coffee, millennial motivation 
655 7 |a info:eu-repo/semantics/article  |2 local 
655 7 |a info:eu-repo/semantics/publishedVersion  |2 local 
655 7 |a Peer-reviewed Article  |2 local 
786 0 |n Endogami: Jurnal Ilmiah Kajian Antropologi; Vol 4, No 2: Juni 2021; 158-171 
786 0 |n 2599-1078 
787 0 |n https://ejournal.undip.ac.id/index.php/endogami/article/view/40838/19916 
856 4 1 |u https://ejournal.undip.ac.id/index.php/endogami/article/view/40838/19916  |z Get Fulltext