Segmentation-Based Sequential Rules For Product Promotion Recommendations As Sales Strategy (Case Study: Dayra Store)
One of the problems in the promotion is the high cost. Identifying the customer segments that have made transactions, sellers can promote better products to potential consumers. The segmentation of potential consumers can be integrated with the products that consumers tend to buy. The relationship c...
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| Format: | EJournal Article |
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IndoCEISS in colaboration with Universitas Gadjah Mada, Indonesia.,
2020-07-31.
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