Decision Support System For Determining Campus Promotion Media In New Student Admissions With Analytical Network Process And Regression Methods

Campus promotion is carried out in an effort to introduce the campus to the community, especially prospective new students. This effort was carried out as an action that was considered effective in recruiting new students. Various obstacles experienced by tertiary institutions in implementing campus...

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Main Authors: Iman, Nur (Author), Sahibu, Supriadi (Author), Arda, Abdul Latief (Author)
Other Authors: - (Contributor)
Format: EJournal Article
Published: IndoCEISS in colaboration with Universitas Gadjah Mada, Indonesia., 2021-04-30.
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001 IJCSS_64544
042 |a dc 
100 1 0 |a Iman, Nur  |e author 
100 1 0 |a -  |e contributor 
700 1 0 |a Sahibu, Supriadi  |e author 
700 1 0 |a Arda, Abdul Latief  |e author 
245 0 0 |a Decision Support System For Determining Campus Promotion Media In New Student Admissions With Analytical Network Process And Regression Methods 
260 |b IndoCEISS in colaboration with Universitas Gadjah Mada, Indonesia.,   |c 2021-04-30. 
500 |a https://jurnal.ugm.ac.id/ijccs/article/view/64544 
520 |a Campus promotion is carried out in an effort to introduce the campus to the community, especially prospective new students. This effort was carried out as an action that was considered effective in recruiting new students. Various obstacles experienced by tertiary institutions in implementing campus promotion, namely the lack of need for supporting funds, limited human resources (HR), the right decision system for the selection of promotional media. This study analyzes the decision support system in selecting the right promotional media for campus promotion. The research objective is to assist campus management in selecting the right promotional media with a decision support system for determining the promotion media for new student admissions and determining the priority of the promotional media that will be used by private universities (PTS) in the city of Kendari. The sample in this study amounted to 40 respondents from 24 universities. The method used is the Analytical Network Process (ANP) method and the Regression method uses factor analysis. The results of the research analysis show that promotional media using the campus website has a number one rating, namely with a value of 26.2% while word of mouth has a second rating of 23.3%, then social media with a score of 23.1%, brochure 8.9%, print media and electronic media with a value of 6.2% and billboards have a value of 5.7%. 
540 |a Copyright (c) 2021 IJCCS (Indonesian Journal of Computing and Cybernetics Systems) 
540 |a http://creativecommons.org/licenses/by-sa/4.0 
546 |a eng 
690 |a Sistem Komputer 
690 |a Promotion Media; Decision Support Systems; Analytical Network Process; Regression 
655 7 |a info:eu-repo/semantics/article  |2 local 
655 7 |a info:eu-repo/semantics/publishedVersion  |2 local 
655 7 |2 local 
786 0 |n IJCCS (Indonesian Journal of Computing and Cybernetics Systems); Vol 15, No 2 (2021): April; 189-198 
786 0 |n 2460-7258 
786 0 |n 1978-1520 
787 0 |n https://jurnal.ugm.ac.id/ijccs/article/view/64544/31158 
856 4 1 |u https://jurnal.ugm.ac.id/ijccs/article/view/64544  |z Get Fulltext 
856 4 1 |u https://jurnal.ugm.ac.id/ijccs/article/view/64544/31158  |z Get Fulltext