Culture Industry and Japanese Identity in Snack and Drinks Products in Indonesia

This research discusses the Japanese identity inherent in food and beverage products produced and marketed in Indonesia with a cultural industry perspective. The purpose of this research is to reveal the form of Japanese identity attached to the products and its relationship with the cultural indust...

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Bibliografiske detaljer
Main Authors: Puspitasari, Diana (Author), Suryadi, Yudi (Author), Widodo, Heri (Author)
Format: EJournal Article
Udgivet: Universitas Diponegoro, 2022-06-04.
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001 Izumi_UNDIP_42844_pdf
042 |a dc 
100 1 0 |a Puspitasari, Diana  |e author 
700 1 0 |a Suryadi, Yudi  |e author 
700 1 0 |a Widodo, Heri  |e author 
245 0 0 |a Culture Industry and Japanese Identity in Snack and Drinks Products in Indonesia 
260 |b Universitas Diponegoro,   |c 2022-06-04. 
500 |a https://ejournal.undip.ac.id/index.php/izumi/article/view/42844 
520 |a This research discusses the Japanese identity inherent in food and beverage products produced and marketed in Indonesia with a cultural industry perspective. The purpose of this research is to reveal the form of Japanese identity attached to the products and its relationship with the cultural industry so that it will appear that the relationship between the two is interrelated and mutually supportive. This research is descriptive qualitative using the content analysis method on product packaging design on a cultural industry approach. The results found a Japanese identity in writings form, words, pictures, flavor variations, and a compilation of Japanese and local flavor variants on product packaging. The packaging design is made as if it is transferring Japan into the packaging of products. In the small packaging, it summarizes the discourse of the culture industry as well as provides a simulacrum for Japanese lovers. The use of Japanese identity has become a widespread cultural commodity in the financial and cultural economy. 
540 |a Copyright (c) 2022 IZUMI 
540 |a http://creativecommons.org/licenses/by-sa/4.0/ 
546 |a eng 
690 |a Culture Studies 
690 |a Culture Industry; Japanese Identity; Cultural Commodity; Japanese Packaging Design 
655 7 |a info:eu-repo/semantics/article  |2 local 
655 7 |a info:eu-repo/semantics/publishedVersion  |2 local 
655 7 |2 local 
655 7 |a content analysis method; cultural industry approach  |2 local 
786 0 |n IZUMI; Vol 11, No 1 (2022); 31-43 
786 0 |n 2502-3535 
786 0 |n 2338-249X 
787 0 |n https://ejournal.undip.ac.id/index.php/izumi/article/view/42844/pdf 
856 4 1 |u https://ejournal.undip.ac.id/index.php/izumi/article/view/42844/pdf  |z Get Fulltext