PENGARUH IKLAN, ATRIBUT PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Pembeli dan Pengguna OPPO Smartphonedi Kota Semarang)

The increasingly fierce competition among the smartphone manufacturers are competing to launch products with a variety of advantages. One of the products discussed are crowded smartphone OPPO Smartphone. In the face of tight business competition Smartphone OPPO need to influence consumers to choose...

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Bibliographic Details
Main Authors: Sungkar, Nasha Farahna (Author), Budiatmo, Agung (Author)
Format: EJournal Article
Published: Universitas Diponegoro, 2016-12-03.
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Online Access:Get Fulltext.
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