Pengaruh Gaya Hidup (Lifestyle) dan Harga Terhadap Keputusan Pembelian (Studi Kasus pada Pelanggan Peacockoffie Semarang)
The rapid growth of coffee shops within a few years makes the competition tighter. Consumer behavior in decision-making is influenced by several factors such as lifestyle and price. Peacockoffie is one coffee shop that is known in Semarang city. The problem in this research is the price increases t...
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| Main Authors: | , |
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| Format: | EJournal Article |
| Published: |
Universitas Diponegoro,
2016-12-04.
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| Subjects: | |
| Online Access: | Get Fulltext. |
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