Pengaruh E-Service Quality dan E-Security Seals Terhadap E-Satisfaction Melalui Keputusan Pembelian Konsumen E-Commerce (Studi Kasus pada Konsumen Lazada Indonesia)
This study aims to determine the influence of e-service quality and e-security seals as x variable to e-satisfaction as y variable through z variable, buying decision. Type of research is explanatory research, used non-probability sampling to 100 of sample which were consumer of Lazada used purposiv...
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| Main Authors: | , |
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| Format: | EJournal Article |
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Universitas Diponegoro,
2017-10-14.
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| Subjects: | |
| Online Access: | Get Fulltext. |
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| LEADER | 02106 am a22002653u 4500 | ||
|---|---|---|---|
| 001 | JAB_UNDIP_16238_11931 | ||
| 042 | |a dc | ||
| 100 | 1 | 0 | |a Prasetyo, Hanif Danang |e author |
| 100 | 1 | 0 | |e contributor |
| 700 | 1 | 0 | |a Purbawati, Dinalestari |e author |
| 245 | 0 | 0 | |a Pengaruh E-Service Quality dan E-Security Seals Terhadap E-Satisfaction Melalui Keputusan Pembelian Konsumen E-Commerce (Studi Kasus pada Konsumen Lazada Indonesia) |
| 260 | |b Universitas Diponegoro, |c 2017-10-14. | ||
| 500 | |a https://ejournal.undip.ac.id/index.php/janis/article/view/16238 | ||
| 520 | |a This study aims to determine the influence of e-service quality and e-security seals as x variable to e-satisfaction as y variable through z variable, buying decision. Type of research is explanatory research, used non-probability sampling to 100 of sample which were consumer of Lazada used purposive sampling. This research used simple regression, and multiple regresion as analysis methods, using t test as hypothesis instrument and Sobel Test as mediator instrument .The result shows e-service quality has positive influential of 0,536 to buying decision. E-security seals has positive influential of 0,680 to buying decision. Buying decision has positive influential to e- satisfaction. By the result of Sobel Test obtained between e-service quality and e-satisfaction through buying decision is 5,21131796 t sum by p-value is 0,00000019. Between e-security seals and e- satisfaction through buying decision using t sum in Sobel Test is 4,90327428 by p-value is 0,00000094. | ||
| 540 | |a Copyright (c) 2017 JURNAL ADMINISTRASI BISNIS | ||
| 546 | |a eng | ||
| 690 | |a E-service quality, E-security seals, Buying decision, E-satisfaction. | ||
| 655 | 7 | |a info:eu-repo/semantics/article |2 local | |
| 655 | 7 | |a info:eu-repo/semantics/publishedVersion |2 local | |
| 655 | 7 | |a Peer-reviewed Article |2 local | |
| 786 | 0 | |n Jurnal Administrasi Bisnis; Vol 5, No 2 (2016); 127-134 | |
| 786 | 0 | |n 2548-4923 | |
| 786 | 0 | |n 2252-3294 | |
| 787 | 0 | |n https://ejournal.undip.ac.id/index.php/janis/article/view/16238/11931 | |
| 856 | 4 | 1 | |u 10.14710/jab.v5i2.16238 |z Get Fulltext. |