THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE IMAGE AGAINST A LOYALTY CUSTOMERS (CASE STUDY ON FAST-FOOD RESTAURANT MCDONALD'S INDONESIA SEMARANG)

The activities of Corporate Social Responsibility has become a liability for the company. Inaddition to these activities can enhance citra peruahaan and customer loyalty. The last time the development in some of the fast-food restaurant in Indonesia is growing increasingly rapidly, such as in Semara...

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Egile Nagusiak: Astuti, Lutfi Inayah (Egilea), ., Rodhiyah (Egilea)
Formatua: EJournal Article
Argitaratua: Universitas Diponegoro, 2018-07-02.
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