THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE IMAGE AGAINST A LOYALTY CUSTOMERS (CASE STUDY ON FAST-FOOD RESTAURANT MCDONALD'S INDONESIA SEMARANG)
The activities of Corporate Social Responsibility has become a liability for the company. Inaddition to these activities can enhance citra peruahaan and customer loyalty. The last time the development in some of the fast-food restaurant in Indonesia is growing increasingly rapidly, such as in Semara...
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| 格式: | EJournal Article |
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Universitas Diponegoro,
2018-07-02.
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| 在線閱讀: | Get Fulltext. |
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