Comparing The Loyalty Of Two Mini Markets' Customers: The Role Of Store Image And Satisfaction
Indomaret and Alfamart are two franchise-local-mini markets in Indonesia. Side by side, they invade dwelling areas within cities: where there is an Indomaret store, there will be Alfamart, but with a lack of differentiation among them. This study aims to assess and compare the impact of store image...
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| Main Authors: | , |
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| Format: | EJournal Article |
| Published: |
Universitas Diponegoro,
2019-03-31.
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| Subjects: | |
| Online Access: | Get Fulltext. |
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