PENGARUH NILAI PELANGGAN DAN HAMBATAN BERPINDAH TERHADAP LOYALITAS PELANGGAN SERTA IMPLIKASI PADA PERPINDAHAN MEREK Studi Pada Mahasiswa FISIP Undip Semarang Pengguna Kartu Prabayar IM3 PT. Indosat Tbk.
Prepaid card Indosat IM3 is widely used by costumers to communicate. The many providers of SIM card results in the expectation of the provider to have loyal customers that will not switch to the other providers. The result of this research demonstrates that the variable of customer value and switchi...
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| Format: | EJournal Article |
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Universitas Diponegoro,
2012-09-30.
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| Accès en ligne: | Get Fulltext. |
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