Hybridity, or the Cultural Logic of Globalization
The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy...
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| Format: | Book Chapter |
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Temple University Press
20060601
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| Online Access: | Get Fullteks DOAB: description of the publication |
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| LEADER | 02022naaaa2200265uu 4500 | ||
|---|---|---|---|
| 001 | doab_20_500_12854_28732 | ||
| 020 | |a oapen_626979 | ||
| 024 | 7 | |a 10.26530/oapen_626979 |c doi | |
| 041 | 0 | |a English | |
| 042 | |a dc | ||
| 100 | 1 | |a Kraidy, Marwan |4 auth | |
| 245 | 1 | 0 | |a Hybridity, or the Cultural Logic of Globalization |
| 260 | |b Temple University Press |c 20060601 | ||
| 506 | 0 | |a Open Access |2 star |f Unrestricted online access | |
| 520 | |a The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture-called critical transculturalism-which uses hybridity as its core concept, and provides a practical method for examining how media and communication work in international contexts. | ||
| 540 | |a Creative Commons |f https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode |2 cc |4 https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode | ||
| 546 | |a English | ||
| 653 | |a Media and Communications | ||
| 653 | |a Cultural imperialism | ||
| 653 | |a Globalization | ||
| 653 | |a Hybridity | ||
| 653 | |a Lebanon | ||
| 653 | |a United States | ||
| 856 | 4 | 0 | |a www.oapen.org |u https://library.oapen.org/bitstream/20.500.12657/31581/1/626979.pdf |7 0 |z Get Fullteks |
| 856 | 4 | 0 | |a www.oapen.org |u https://directory.doabooks.org/handle/20.500.12854/28732 |7 0 |z DOAB: description of the publication |