Hybridity, or the Cultural Logic of Globalization

The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy...

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Bibliographic Details
Main Author: Kraidy, Marwan (auth)
Format: Book Chapter
Published: Temple University Press 20060601
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