Drones and the Creative Industry : Innovative Strategies for European SMEs

This open access, interdisciplinary book presents innovative strategies in the use of civil drones in the cultural and creative industry. Specially aimed at small and medium-sized enterprises (SMEs), the book offers valuable insights from the fields of marketing, engineering, arts and management. Wi...

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Bibliographic Details
Other Authors: Santamarina-Campos, Virginia (Editor), Segarra-Oña, Marival (Editor)
Format: Book Chapter
Published: Cham Springer Nature 2018
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Online Access:Get Fullteks
DOAB: description of the publication
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245 1 0 |a Drones and the Creative Industry : Innovative Strategies for European SMEs 
260 |a Cham  |b Springer Nature  |c 2018 
300 |a 1 electronic resource (161 p.) 
506 0 |a Open Access  |2 star  |f Unrestricted online access 
520 |a This open access, interdisciplinary book presents innovative strategies in the use of civil drones in the cultural and creative industry. Specially aimed at small and medium-sized enterprises (SMEs), the book offers valuable insights from the fields of marketing, engineering, arts and management. With contributions from experts representing varied interests throughout the creative industry, including academic researchers, software developers and engineers, it analyzes the needs of the creative industry when using civil drones both outdoors and indoors. The book also provides timely recommendations to the industry, as well as guidance for academics and policymakers. 
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546 |a English 
650 7 |a Film, TV & radio  |2 bicssc 
650 7 |a Media studies  |2 bicssc 
650 7 |a Economics  |2 bicssc 
650 7 |a Research & development management  |2 bicssc 
650 7 |a Small businesses & self-employed  |2 bicssc 
653 |a Business 
653 |a Management science 
653 |a Management 
653 |a Industrial management 
653 |a Digital media 
653 |a Small business 
653 |a Motion pictures 
653 |a Culture-Economic aspects 
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