Commercial Communication in the Digital Age : Information or Disinformation?

In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibiliti...

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Autor principal: Siegert, Gabriele (auth)
Otros Autores: Rimscha, Björn (auth), Grubenmann, Stephanie (auth)
Formato: Capítulo de libro
Publicado: De Gruyter Mouton 20170415
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Acceso en línea:Get Fullteks
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