Multichannel Management : A Normative Model Towards Optimality
A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. Th...
Saved in:
Main Author: | Gruber, Gottfried (auth) |
---|---|
Format: | Book Chapter |
Published: |
Bern
Peter Lang International Academic Publishing Group
2018
|
Subjects: | |
Online Access: | Get Fullteks DOAB: description of the publication |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Joint Pricing and Inventory Control under Reference Price Effects
by: Gimpl-Heersink, Lisa
Published: (2018) -
Managing Distributed Cloud Applications and Infrastructure : A Self-Optimising Approach
Published: (2020) -
From Is to Ought: The Place of Normative Models in the Study of Human Thought
by: David E. Over
Published: (2016) -
Applications of Stochastic Optimal Control to Economics and Finance
Published: (2020) -
Computational Finance
Published: (2020)