Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing
"The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects from...
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| Format: | Book Chapter |
| Published: |
Bielefeld
W. Bertelsmann Verlag
20160727
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| Subjects: | |
| Online Access: | Get Fullteks DOAB: description of the publication |
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|---|---|---|---|
| 001 | doab_20_500_12854_34861 | ||
| 020 | |a 6004519w | ||
| 024 | 7 | |a 10.3278/6004519w |c doi | |
| 041 | 0 | |a German | |
| 042 | |a dc | ||
| 100 | 1 | |a GATE, Germany |4 edt | |
| 700 | 1 | |a GATE, Germany |4 oth | |
| 245 | 1 | 0 | |a Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing |
| 260 | |a Bielefeld |b W. Bertelsmann Verlag |c 20160727 | ||
| 506 | 0 | |a Open Access |2 star |f Unrestricted online access | |
| 520 | |a "The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing." | ||
| 540 | |a Creative Commons |f https://creativecommons.org/licenses/by-sa/4.0/legalcode |2 cc |4 https://creativecommons.org/licenses/by-sa/4.0/legalcode | ||
| 546 | |a German | ||
| 653 | |a Sociology | ||
| 653 | |a Studierende | ||
| 653 | |a Bitly | ||
| 653 | |a Campus | ||
| 653 | |a Customer-Relationship-Management | ||
| 653 | |a Facebook | ||
| 653 | |a Hochschulmarketing | ||
| 653 | |a Marketing | ||
| 653 | |a Mobile App | ||
| 653 | |a Social media | ||
| 653 | |a Suchmaschinenoptimierung | ||
| 653 | |a Web-Seminar | ||
| 856 | 4 | 0 | |a www.oapen.org |u https://library.oapen.org/bitstream/20.500.12657/30946/1/640954.pdf |7 0 |z Get Fullteks |
| 856 | 4 | 0 | |a www.oapen.org |u https://directory.doabooks.org/handle/20.500.12854/34861 |7 0 |z DOAB: description of the publication |