Towards Sustainable Innovation : A five step approach to sustainable change

With sustainability having gained a lot of momentum over the last years and companies implementing strategies to create corporate sustainability, there are lots of opportunities for innovation. Thus, the two concepts of sustainability and innovation should not be considered separately - they are clo...

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Main Author: Pastoors, Sven (auth)
Other Authors: Scholz, Ulrich (auth), Becker, Joachim H. (auth), van Dun, Rob (auth)
Format: Book Chapter
Published: Tectum Wissenschaftsverlag 20170217
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Online Access:Get Fullteks
DOAB: description of the publication
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700 1 |a van Dun, Rob  |4 auth 
245 1 0 |a Towards Sustainable Innovation : A five step approach to sustainable change 
260 |b Tectum Wissenschaftsverlag  |c 20170217 
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520 |a With sustainability having gained a lot of momentum over the last years and companies implementing strategies to create corporate sustainability, there are lots of opportunities for innovation. Thus, the two concepts of sustainability and innovation should not be considered separately - they are closely interlinked with one another. The main goal of sustainable innovation is to develop new products and technologies that have a positive impact on the company's triple-bottom-line. To meet this aim, they have to be ecologically and economically beneficial as well as socially balanced.In order to help companies to improve their sustainable innovation process practically, this book is structured into five possible phases of a sustainable innovation process:Awareness of a sustainability problemIdentification & Definition of the problemIdeation & Evaluation of the solutionsTesting & Enrichment of the solutionsImplementation of the solutions & Green Marketing 
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653 |a Economics 
653 |a sustainability 
653 |a innovation 
653 |a corporate responsibility 
653 |a sustainable change 
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