Digital Gaming and the Advertising Landscape
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
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Main Author: | de la Hera, Teresa (auth) |
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Format: | Book Chapter |
Published: |
Amsterdam
Amsterdam University Press
2019
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Subjects: | |
Online Access: | Get Fullteks DOAB: description of the publication |
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