Individualisierung und mobile Dienste am Beispiel der Medienbranche : Ansätze zum Schaffen von Kundenmehrwert
Christian Kaspar deals with the causes of the current economic crisis in the media industry and discusses opportunities for media companies to avert this crisis. Two options particularly are considered in more detail: the approaching of media products to individual desires of recipients on the basis...
সংরক্ষণ করুন:
| প্রধান লেখক: | |
|---|---|
| বিন্যাস: | গ্রন্থের অধ্যায় |
| প্রকাশিত: |
Universitätsverlag Göttingen
2006
|
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | Get Fullteks DOAB: description of the publication |
| ট্যাগগুলো: |
ট্যাগ যুক্ত করুন
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
|
| LEADER | 02001naaaa2200289uu 4500 | ||
|---|---|---|---|
| 001 | doab_20_500_12854_39683 | ||
| 020 | |a gup2006-201 | ||
| 024 | 7 | |a 10.17875/gup2006-201 |c doi | |
| 041 | 0 | |a German | |
| 042 | |a dc | ||
| 072 | 7 | |a K |2 bicssc | |
| 072 | 7 | |a KNT |2 bicssc | |
| 072 | 7 | |a KNTX1 |2 bicssc | |
| 100 | 1 | |a Kaspar, Christian Markus |4 auth | |
| 245 | 1 | 0 | |a Individualisierung und mobile Dienste am Beispiel der Medienbranche : Ansätze zum Schaffen von Kundenmehrwert |
| 260 | |b Universitätsverlag Göttingen |c 2006 | ||
| 506 | 0 | |a Open Access |2 star |f Unrestricted online access | |
| 520 | |a Christian Kaspar deals with the causes of the current economic crisis in the media industry and discusses opportunities for media companies to avert this crisis. Two options particularly are considered in more detail: the approaching of media products to individual desires of recipients on the basis of individualized systems on the one hand and the quick and location-independent distribution of contents through the mobile internet on the other. Kaspar makes point of two aims: First, it is examined whether and how far the strategies of individualization and distribution in the mobile internet are - compared with traditional media - able to provide additional benefit for customers. Second, conceptual issues in the context of realization of individual and mobile media products are raised and solutions are presented. | ||
| 540 | |a Creative Commons |f by-nd/3.0/de |2 cc |4 http://creativecommons.org/licenses/by-nd/3.0/de | ||
| 546 | |a German | ||
| 650 | 7 | |a Economics, finance, business & management |2 bicssc | |
| 650 | 7 | |a Media, information & communication industries |2 bicssc | |
| 650 | 7 | |a Internet & WWW industries |2 bicssc | |
| 653 | |a media economy | ||
| 653 | |a internet | ||
| 856 | 4 | 0 | |a www.oapen.org |u https://library.oapen.org/bitstream/20.500.12657/36961/1/kaspar.pdf |7 0 |z Get Fullteks |
| 856 | 4 | 0 | |a www.oapen.org |u https://directory.doabooks.org/handle/20.500.12854/39683 |7 0 |z DOAB: description of the publication |